This project was part of the interview process for Nothing Else. I was asked to create two Instagram posts and a Tiktok style video that aligns with the brand identity while promoting the brand’s products.
Instagram Post 1 – Photo
Caption: Rejuvenate with our 4 ingredient Lip Balm. These all-natural ingredients will restore damaged layers, leaving your lips nourished and healthy.
To create effective social media content, it is important to understand the goals, values, and visual appearance of the brand. Before designing any posts, I gathered notes on brand values that I would later incorporate into the content I created.
no harsh chemicals / all natural ingredients, nothing else
creating healthy alternatives to toxic skincare ingredients
ingredients sourced from environmentally-friendly providers
minimalist products from clean sources
Instagram Post 2 – Carousel
Caption: Lip Balm packed with nature’s best: rosemary, coconut, beeswax, castor seed, and sunflower oil. No artificial stuff, just pure goodness.
Instagram Post 3 – Photo
Caption: Give your skin the healing touch it deserves. Our Healing Balm is here to soothe, repair, and hydrate – naturally.
With access to only product images, I created a short video focusing on the benefits of the hair oil. The purpose of this video is to show how text, animations, and transitions can be applied to future video content.