Direct Mortgage Lending, Inc is a company based in Yardley, PA that was in need of a logo design and an updated business card. For this project, I developed a clean, modern logo system applicable to the business card and any future company projects.Â
Logo design
The design of the Direct Mortgage Lending logo is intended to display a modern brand. The geometric shapes and simple line work captures a clean, modern look while the combined imagery of a shopping bag and a home presents the services the brand offers.
The simplicity of this logo allows for maximum scalability and flexibility. This logo can be applied to a variety of deliverables in sizes small or large without losing readability.
Business Card Design
After the logo design was finalized, it was applied to a personal business card for the owner. The full combination mark is on the front, representing the company as a whole, with a smaller logo on the back next to the owner’s name and contact information.