Just Peachy
Branding
Just Peachy is a branding project for the Design and Illustration course at Tyler School of Art. The brand identity for this dessert catering company reflects the fun and excitement of that first bite of dessert while the vibrant color palette brings the brand to life. Elements of the brand were designed to be flexible and applicable to different forms of packaging and advertising, whether it’s print or digital.
Logo Variations
Primary Logo
Secondary Logo
Wordmark
Logo Design
Just Peachy is rooted in bringing the vibrance and fun to the dessert table. The goal of this design was to create something that encapsulates the sweetness and the bubbly feeling of grabbing a dessert at a party or event.Â
The round, bubbly typography reflects the casualness and the fun, while the cupcake bottom brings in the dessert aspect without taking away from the main part of the logo. The peach on top is representative of the sweetness and vibrant flavors of the company’s catered desserts.
Full Brand Vision
Related Works
